摘要
服装销售预测的准确性对企业的营销企划、生产安排、资金有效运作起着重要作用。这里从服装销售的实例出发 ,利用季节因子与统计分析方法对销售量进行定量预测。
Accuracy of clothing sales forecasting plays an important role in marketing plan, production arrangement and effective operation of funds of an enterprise. In this paper, on the basis of the actual clothing marketing the sales volume was quantitatively forecast using the factor of seasons and the method of statistical analysis.
出处
《东华大学学报(自然科学版)》
CAS
CSCD
北大核心
2004年第6期75-77,共3页
Journal of Donghua University(Natural Science)
关键词
服装
销售量
预测
统计分析
clothing, sales volume, forecast, statistical analysis