摘要
品牌不仅是旅行社竞争力的核心,也是一个国家、地区旅游经济发展实力的重要标志。面对日益激烈的国际旅游市场竞争,我国旅行社进行品牌经营战略已被提上日程。文章通过论述品牌经营战略与旅行社发展的关系,分析了我国旅行社品牌经营的现状,提出了旅行社品牌经营战略的具体措施。
Brand is not only the key point of a travel service competition, but also it is an important mark of a country and district's tourism economy development.Competing intensely with the international travel services,it has put on agenda that the brand operational strategy will be carried out in China.In this article,the author analyzes the current situation of our country's brand operational strategy,as well as discusses its relationship with the development of the travel services.Last but not least,some detail measures about theoperational brand strategy have been put up.
出处
《经济地理》
CSSCI
北大核心
2004年第6期865-868,共4页
Economic Geography
