摘要
概述了关系市场营销的特征和产生的原因;分析了高新技术企业营销的特点与难点;提出了营销创新就是要采用关系营销的思想整合高技术企业的营销。
The idea of relationship marketing is a long-term exchange relationship, which has been established upon the common benefit of the customer, supplier, tradesman and other partners. Hence it is necessary to research relationship marketing, an advanced marketing idea which has been developed since 1990's, in order to provide some suggestions for high-tech enterprises in their marketing practice.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2004年第6期153-156,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
基金
湖北省统计局重点科研资助项目(HB041-03).
关键词
关系营销
高技术产业
营销策略
relationship marketing
high-tech industry
marketing strategy
