我国软件企业营销策略探讨

An Exploration on the Marketing Strategy of Software Enterprises in Our Country

随着信息社会的到来,软件作为信息产业的核心已经得到人们的普遍认同。但是,我国软件企业的发展现状却不能令人满意,已经严重制约了我国信息产业的进一步发展。造成这种状况的原因是多方面的,其中软件营销方式陈旧是一个重要原因。因此,必须重视研究营销策略。只有如此,我国软件企业才能在与国外软件企业竞争中求得生存和发展。

With the coming of information society, it's widely recognized that software is the essence of information industry. However, the expansion of software enterprises in our country is not satisfactory, and it has greatly restricted the development of our information industry. There are many causes, one of which is the out-of-date software marketing model. In this case, we should lay emphasis on the study of marketing strategy so that our software enterprises can gain a place in the competition with international software enterprises.