石油石化企业开展网络营销的思考

On Implementation of Internet Marketing in Petroleum & Petrochemical Enterprises

介绍了网络营销这种产品和服务营销方式的概念和特点、主要内容及其功能。针对石油石化企业的状况,探讨了企业开展网络营销的时机选择,如何实施和管理网络营销系统,如何进行网络促销与品牌建设,以及如何加强网络营销的风险防范与控制等问题。

The concept, functionalities and characteristics of Internet marketing are presented. Based on the status of petroleum and petrochemical enterprises, the conditions for these enterprises to develop Internet marketing activities are investigated, and the issues of how to implement and manage the Internet marketing system, to promote on-line sales and build up brand reputation, as well as to improve the risk control of Internet marketing, are discussed in this paper.