加强质量宣传 提升品牌形象

Strengthen Quality Publicity to Elevate Brand Reputation

介绍了中国车用汽油机油、柴油机油、齿轮油的台架评定及行车试验,强调在润滑油营销中要加强质 量宣传,提升润滑油品牌形象,同时推荐了在润滑油营销中的几点技巧。

Bench assessments and load tests of Chinese vehicle-use gasoline engine oils, diesel engine oils and gear oils are introduced in the paper. It is emphasized that quality publicity shall be strengthened to elevate the brand reputation. Several techniques for lube oil sales promotion are recommended as well.