摘要
唐宋茶叶广告发展的原因主要有 :茶叶生产繁荣 ,茶叶贸易发达 ;区域乃至全国茶叶市场出现 ;茶商势力兴起 ,市场竞争加剧。茶叶广告在原有基础上出现了许多新的形式。茶肆开始取名 ,注意利用悬物广告、名人广告 ;悬挂灯笼 ,夜间点烛放亮 ,起招牌广告和悬帜广告的作用 ;广泛使用招牌 ,注明店名从业性质 ,作为招牌广告 ;注重门面修饰 ,努力创意 ;利用音响、说书手段 ,增设娱乐项目。唐宋茶叶广告的发展促进了茶叶贸易的开展。
The mainreasons for the development of tea advertisement are:the tea production and the tea trade were booming , regional and national tea market began to emerge ,the strength of thetea merchants and the competition of tea market were escalatedThe tea advertisement had many new styleThe teashops began to get names and they began touse hanging advertisement and the famous person advertisementThe tea shops hanged lanterns and during the night lanterns were lit , which served as advertisement The sign boards were widely used indicating its trade The tea shops were also decorated gaily and employed means such a audio instruments and story-telling to entertain the customersThe tea advertisement promoted the trade of tea
出处
《古今农业》
2004年第4期45-49,共5页
Ancient and Modern Agriculture
