农户决策目标关联分析与农业产业化发展

Goal-correlation analysis for household decision-making

为了探索农户选择农业产业化发展道路的限制因素,运用目标关联分析法分析了农户的决策过程,结果表明,影响农户决策选择的相关因素为农业生产本身的风险程度、公司与农户合作交易风险和政府投资行为,同时发现这些因素具有一定的相关性。针对上述结论,促进农户选择产业化发展道路,需要一组相关环境的优化。

In order to explore the restrictive factors that influence peasant households' choice of agricultural industrialization development path,goal-correlation analysis method was used to explore peasant households' decision-making process.The result shows that there are several influential factors,including agricultural production risk in itself,trade risk between company and peasant household,governmental investment,and these factors are correlated.Based on the findings it is necessary to optimize a group of relevant factors to promote peasant households to choose the development path of agricultural industrialization.