关于企业品牌与品牌文化的基本理论问题

Basic theory question about enterprise brand and brand culoure

通过借鉴国内外品牌及品牌文化发展和研究的成果,阐释了品牌及品牌文化的基本理论问题,包括品牌的内涵与特征,品牌与名牌、商标的区别及企业文化与品牌文化的区别。

Through drowing lessons about achievements and reseach of enterprise brand and brand culture from the domestic and foreign,the basic theory questions about enterprise brand and brand culture including the contents and the characteristics of brand,difference among brand,famous-brand and trademark as well as difference between enterprise culture and brand culture were explained.