探析体育新闻报道的娱乐化趋向

An Analysis on the Entertaining Trend of the Sports News Report

由于全球媒介的娱乐化趋势和受众的需求,使得体育新闻的报道也越来越娱乐化。本文着重分析了体育新闻报道娱乐化的具体表现,体育新闻报道呈现出武侠式、“兵家语”式、幽默化及暴力倾向等多种形式的描述。但应避免过度娱乐化、低层次化。

The reports of sports news are becoming more entertaining as a result of the global entertaining trend of the media and the needs of the mass.This article mainly analyzes various facts that represent this trend in sports news reports,and reveals several styles of reporting,such as WU-XIA style,army language style,humorous style as well as a trend of violence.It further points out that over-entertaining and low standard style of reports should be avoided.