影像企业发展呼唤企业文化——柯达企业文化对我们的启示

Development of Imaging Firms Appeals for Firm Culture——Revelation of Kodak Firm Culture

在当今世界经济大潮中,国内外影像市场竞争日趋激烈。企业如何才能站稳脚跟,不断增强自己的竞争力,这是影像企业界十分关注的问题。越来越多的企业已经把着眼点放在了企业文化上,因为纵观国内外顶尖级企业发展的历程无不是深深地打上了文化的烙印。特别是世界影像界巨头-美国伊斯曼柯达公司100多年长盛不衰,就得益于其先进的管理理念和企业文化。所以,大多数的影像企业意识到只有提高企业的文化力才能为企业寻找不竭的动力源泉,使企业走上健康、持续、快速的发展道路。21世纪是一个不断学习创新的知识经济时代,谁拥有文化优势,谁就拥有竞争优势、效益优势和发展优势。影像企业发展呼唤企业文化,因为它是企业制胜的法宝。

Presently the rapid development of the technology and market of imaging equipment and materials enlightened that modern imaging firms have to focus on the simultaneous development of firm culture, this is the precious experience of most multi-national giant successful firms. On this regard, the development history of world giant photo-manufacturer Eastman Kodak Co. can offer us a typical revelation. During its 100-plus years' development history, Kodak relied consistently on its updated management concepts and advanced firm culture and has thus achieved a series of bright advancements both in the manufacture and marketing. This paper presents a comprehensive discussion on the importance of firm culture in the development of modern imaging firms through a dissection of the successful practical experience of Kodak.