摘要
体育电视转播权的有偿转让是体育无形资产开发的重要内容。在查阅大量文献资料的基础上,从经济学的角度对电视转播权的经济特征、供给与需求、价值与价格以及影响价格的主要因素等进行了探讨,为我国体育电视转播权的市场开发提供理论参考。
Paid transfer of TV relay right is an important content in the course of exploring the immaterial assets of sports competition. On the basis of literature,from the point of economics, this paper delves the economic characteristics, demand and supply, value and price of TV relay right, then illustrates the factors influencing the price of the product, in order to provide theoretical basis for exploring TV relay right of sports competition in China.
出处
《浙江体育科学》
2004年第6期10-12,16,共4页
Zhejiang Sport Science
关键词
体育赛事
电视转播权
经济学
<Keyword>sports competition
TV relay right
economics
