摘要
体育彩票是各国发展体育事业的重要经济手段和经费来源渠道。浙江省电脑体育彩票经过五年的运作发行,取得了不错的成绩,其产生的效益和影响已远远超过了彩票运作的本身。文章就浙江省电脑体育彩票在营销过程中所涉及的主要特性,并就国外体育彩票营销手段及经验所带来的借鉴与启示加以论述,提出建议,以促进浙江省电脑体育彩票的销量不断提高。
Sports lottery is a significant economic way and main funds channel of the sports development in various countries. After 5 years' marketing, the work of computer sports lottery in Zhejiang has got great achievement, and the benefit and effect from it have been more important than the lottery itself. In this paper, the author discusses the main features that appear in the process of the lottery marketing, and describes the event in foreign countries, which could give us enlightenment, so as to improve the total amount of the sports lottery market in Zhejiang province.
出处
《浙江体育科学》
2004年第6期24-26,29,共4页
Zhejiang Sport Science
关键词
电脑体育彩票
营销特性
品牌
生命周期
促销
销售点
<Keyword>computer sports lottery
marketing feature
brand name
life cycle
sales promotion
point of sale
