重塑政府形象:理念动因路径

Reshaping Government Image: Concept, Reason and the Ways

社会的急剧转型、市场经济的快速发展,给新时期的政府运作带来巨大的挑战。政府形象作为政府行政软资源,也受到公众越来越多的关注。为此,从政府转变维度出发,围绕转型期的政治、经济、公众意识等方面对当前的政府形象建设做了一些探讨。

With the rapid change of the society and fast development of market economy, the government nowadays faces a great challenge. As an administrative soft resource, government image is paid more and more attention to. Therefore, in this article, the authors start with the dimensionality of government changes, and discuss about the construction of the current government image from aspects such as politics, economy and public consciousness.