摘要
本文旨在通过讨论银行产品的特殊性,结合笔者的工作实践,指出影响银行产品定价的因素,通过不同定价方法及其优缺点的分析,来探讨商业银行在不同竞争环境和面对不同客户时应实施的定价策略。
In this article,by discussing the features of the banking products,the author indicates the factors affecting the product pricing combining with her own work practice. Through the analysis of different pricing and its strengths and weakness,the author searches for the pricing strategy for commercial bank to face different competitive environment and customers.
出处
《重庆职业技术学院学报》
2005年第1期85-87,共3页
Journal of Chongqing Vocational& Technical Institute
关键词
银行产品
定价方法
定价策略
product of banks
method of quotation
strategy of quotation
