摘要
信任是建立和维系分销渠道长期合作关系的决定性因素。分销商信任的培育,需要从生产商的角度出发,分析分销商信任的本质及其影响因素,进而找出培育信任的对策。
Channel trust is the decisive factor to build and keep a long-term relationship in marketing channel. In order to find the countermeasures to cultivate channel trust, the nature and influential factors o f distributors’ trust need to be analyzed in manufacturers’ point of view.
出处
《番禺职业技术学院学报》
2004年第4期33-36,共4页
Journal of Panyu Polytechnic
关键词
分销渠道
信任
分销商
marketing channel
trust
distributer