考虑广告和产品结构的供应商管理库存系统的Nash博弈

Nash Game in VMI System on Account of Advertising and Production Structure

假设文献[1]中的各个企业之间除了在库存管理方面进行合作外,还没有意识到在市场广告和供应链 生产方面的合作,企业处于分别决策状态,每一个企业最大化其自身的利润。在给出考虑广告和产品结构的 供应商管理库存系统的Nash非合作博弈模型,分析博弈结果和一些性质。最后给出一个算例说明本文的理 论。

Supposing that all enterprises discussed in the paper 'VMI Integration considering advertisement and product structure' only cooperate in inventory control, all enterprises don't realize cooperating on production and advertisement in supply chain management. Each enterprise maximizes its own profits separately. In this paper we propose a Nash game model, deduce some corresponding properties. At the end of the paper a numerical example is given to illustrate the theory of the proposed Nash game model.