我国体育用品企业国际营销模式的探索

Analysis on the Market Intemationalization of Sports Utilities in China

我国体育用品营销的成败不仅直接关系到体育用品品牌的打造及企业命运,而且影响整个体育用品市场的健康、有序、快速发展。本文在分析我国体育用品销售途径的基础上,指出我国体育用品营销方式趋向多样化,探索了我国体育用品企业走向国际市场的国际化营销模式。

A successful market of sports products has not only direct relation with the reputation of the product itself and the future of enterprises, but also great influence in the healthy and rapid development of the whole sports market.On the basis of sorting out the market channels of sports products at present in China, this article tries to point out the necessity to diversity the market changes and the competitive market module enterprises shall adopt in order to take the intemational market share.