摘要
概述了新经济时代企业核心竞争力的特征及功能,并对CRM进行了分析,在此基础上指出CRM是企业打造核心竞争力的利器。并从五个方面探讨了CRM如何为企业带来新的核心竞争力,最后以CRM在美国Cisco(思科)的成功应用为例进一步说明了CRM如何打造企业的核心竞争力。
The article outlines the characteristics and functions and analyses the core--competence of modern enterprises in the new economy situation. Carrying out CRM strategy can play an important role in creating core-competence to make the enterprises more competitive. On the basis of analyzing the relationship between CRM and core-competence, new ideas on how to forge the core-competence has been presented from five aspects in this article. Finally, a concrete case about CRM's successful application in Cisco has been cited to further the discussion.
出处
《合肥工业大学学报（社会科学版）》
2004年第6期24-27,共4页
Journal of Hefei University of Technology(Social Sciences)
关键词
核心竞争力
客户关系管理
企业
core-competence
customer relationship management
enterprise
