摘要
顾客让渡价值理论是一个全新的营销理论,它要求企业着眼于顾客的附加价值,通过各种措施,增加顾客的总价值和降低顾客总成本,以求实现顾客让渡价值最大化。从顾客让渡价值理论角度看,旅游景区经营管理需要以游客为中心,狠抓顾客让渡价值系统建设,提升景区品牌的识别性和竞争力。
Customer delivered value theory, which is a brand-new marketing theory, requires enterprises to pay attention to added value of customers and to increase total customer value and decrease total customer cost and realize optimization of customer delivered value by using all kinds of measures. On the basis of customer delivered value theory, business management of tour spots needs to focus on customers, to construct customer delivered value and to raise recognition of brand of tour spots and competence.
