新闻传媒应强化对各级领导层尤其第一把手的影响力——兼对任长霞报道明显缺陷的梳理

News media should strengthen its impact on leadership especially on number one person

当前 ,新闻传播学术界正在讨论新闻传媒的影响力 ,但没有针对各级领导层尤其第一把手来谈这一问题。在对这一问题探讨时 ,都在津津乐道对任长霞事迹报道的业绩 ,却忽视了这一报道的明显问题。梳理了任长霞事迹报道的明显不足 ,并认为对各级领导层尤其第一把手的影响力 ,才是新闻传媒影响力的核心所在。

Presently, the academic circles of news media are discussing the media impact, but they have not discussed this issue with leadership, especially number one person as their major readers. To explore into this issue, the present author thinks that the new media circles take too much delight in talking about the achievements of their report on Ren Changxia's good deeds while neglecting their major audience. In this paper the author points out the obvious inadequacies in the news coverage of Ren Changxia and concludes that the core of the new media impact is leadership at various levels, number one person in particular.