论我国体育用品的名牌战略

On the Famous Brand Strategy for Sports Goods in China

在分析我国体育用品市场状况的基础上,分别从科技、文化、营销、市场等方面论述了实现我国体育产品名牌策略的途径,目的是为树立我国的民族体育产品名牌提供借鉴。

On the foundation of analyzing the market situation of sports goods, this paper explores the channels to implement the strategy from such aspects as science and technology、culture、marketing、market.