一类One to One营销优化模型及其解决方案

An One to One Marketing Optimization Model and It's Solution

针对OnetoOne营销问题进行简单的案例分析,得出了在一般情况下的优化模型。通过把OnetoOne营销优化问题转换成线性规划问题,应用改进的单纯形法、基于Bartels-GolubLU分解的单纯形法和原始-对偶内点法等三种典型的线性规划算法,在MATLAB环境下进行仿真和分析。

This paper introduces an One to One marketing optimization model based on the analysis of a simple case. The One to One marketing optimization problem is first transferred to the linear programming problem. Then the three typical linear programming algorithms, such as the revised simplex method, the Bartels-Golub LU simplex method and the primal-dual interior method are used to solve the linear programming problem. The simulation and analysis based on MATLAB are performed in the end of this paper.