摘要
入世后,我国农业面临的营销环境发生巨大的变化,农业生产经营者因自身的劣势必须联合起来。协同营销模式是首选。就农业产业化经营各主体实施协同营销的必要性、可行性及如何实施协同营销进行讨论。
Since China entered WTO, the marketing environment facing Chinese agriculture has changed greatly. All the individuals engaged in agricultural production have to united so as to get out of their own inferior position. Their first chosen pattern for marketing is coordination. This paper deals with the necessity, feasibility of coordinated marketing of the principal parts in industrialized management of agriculture and some strategies for its implementation.
出处
《江西农业大学学报》
CAS
CSCD
2004年第6期944-947,共4页
Acta Agriculturae Universitatis Jiangxiensis
基金
国家自然科学基金项目(70341041)
关键词
农业产业化
经营主体
协同营销
industralization of agriculture
principal parts in management
coordinated marketing