论民国初年文化市场与上海出版业的互动

On the Interaction between Shanghai Publishing Press and Cultural Market in the Early Period of the Republic of China

本文以民国初年中华书局的崛起及其与商务印书馆之间的竞争 ,以及五四时期商务印书馆的大改组两大出版事件为个例 ,探讨文化市场与上海出版业之间的复杂关系。认为上海出版业优势地位的确立与文化市场的孕育、拓展休戚相关 ,文化市场的每一次起伏波动都牵动和影响了上海出版格局的变化。然而 ,文化市场本身是“沉默”的无形之手 ,它的功能需要出版业的发现、拓展 ,甚至是创造。因此 ,如何不断地适应市场的变化 ,在出版与市场之间建立一种互动的关系 ,自然也就成了各出版机构在市场竞争中能否制胜的关键。

The paper holds that the establishment of the superior station of the press in Shanghai has close links with the formation and development of cultural market, in that the ups and downs, as well as fluctuation of the cultural market will influence the pattern of the Press in Shanghai.Therefore, the key factor for various publishing institutions to get the upper hand in competition is to cater to the constantly changing needs of the market and to establish an interactive relationship between publishing and marketing.