论传播学视野中的图书属性

Book Character from Communication Perspective——The Second Research on Book's Media Character

图书是一种媒体。不管是对新闻业还是对出版业来说,都要正视图书的媒体属性,把图书当做一种与电视、广播、报刊和网络并列的媒体看待。从传播学的视野中观察,图书的媒体特性主要体现为:它是一种信息载体,它具有一定的新闻性等。因此,改善媒体传播和进行新闻改革必须重视并依据现代图书的这种媒体特性。

Books are a kind of media and possess the same medium property as that of television, broadcasting, periodicals and network whether to the press industry or the book industry.Viewing from science of mass communication,we can find that book is an information carier, it has effect for a given period of time. Therefore, attention should be paid to these features while improving mass communication and press reform.