论社会主义市场经济中的广告信息活动——兼论广告活动的“信息与传播”观

On the Advertisement Information Activities in the Socialist Market Economy—And on the View of "Information and Dissemination" of advertisement Activities

本文以我国广告业的最新现状为背景,从信息角度论述了社会主义市场经济与广告活动的关系,并对广告现象与广告活动作了本质分析。本文确立了广告活动的“信息与传播”观,并阐述了它的基本内容与理论倾向。

This paper takes the recent situation of our advertisement as the background, discusses the relationship between socialist market economy and advertisement activities from the information viewpoint, and makes analysis in essence of the advertisement phenomenon and advertisement activities. This paper determines the view of 'information and dissemination' of advertisement activities, and describes its basic content and theoretical trend