湖南省高校学生体育消费动机的研究

A Research on the Motivation of Sports Consumption of University Students in Hunan Province

通过对湖南省高校学生的体育消费动机进行问卷调查 ,经统计分析结果表明 :湖南省高校学生体育消费动机具有明显的动机定向 ,它们主要有 5类 ,按 5类动机强度程度依次排列为 :身心健康动机、审美娱乐动机、社会交往动机、体育成就动机和攀比表现动机。并且不同性别、不同受教育程度、不同日均体育活动时间及不同月均消费支出的高校学生 ,其体育消费动机水平存在显著性差异。

A questionnaire survey about the sports consumption motivation is conducted in university students of Hunan province.The result of stastistic analysis shows that:there are five types of the sports consumption motivation,namely,physical and mental health,appreciation of the beauty and recreation,social communication,sports achievement,comparision and display.The university students with different sex,different education degrees,different sports time and different expenditure have obvious differences in the sports consumption motivation.