论体育价值实现的几个维度

Dimensions of Sports Value Fulfillment

体育能满足人们某种需要的价值只有通过体育消费才能实现。由于体育自身有其诸多功能和体育消费对象的多种类、多层面需求 ,极大地丰富了体育价值实现的过程和形式 ,呈现出体育消费多维度的联系结构。通过研究 ,对体育价值实现的个性需求与群体需求、直接需求与间接需求。

The value,that sport satisfies the needs of people can only be fulfilled through sports consumption. Because of the multi functions of sport and the various and many-sided needs of the consumers, sport has greatly enriched the process and procedures of the sports value fulfillment, and thus takes on a multi dimensional structure of sports consumption. In this study several dimensions of the sports value fulfillment, such as the individual and the group needs, the direct and the indirect needs, the basic and the special needs were discussed.