摘要
本文从市场营销学的概念和研究范围出发 ,综合概述了该学科的建立和发展历程 ,以及该学科在国外。
Processes of the establishment and development of marketing are reviewed from angles of concepts and contents.Its applications to domestic and overseas markets are summarized as well.
关键词
市场营销
研究范畴
形成与发展
marketing
concept and content
establishment and development
