计算机在市场营销管理中的应用

Application of computers in marketing management

文章采用系统工程的观点和方法来讨论计算机这一现代化信息处理工具如何在市场营销管理中的应用问题。首先分析了市场营销管理系统的现状和存在的问题、系统的输入输出信息关系以及系统的数据流程图（即业务流程图）等，然后根据现代化市场营销管理的要求，构造出市场营销管理系统的功能结构图和系统的计算机处理模型图（即系统模型图）。

his paper is discussing the problem about computer usage in marketing on the basis of view of system engineering.First,the paper analysizes the status quo and the existing problems in marketing,then explains the relationship between input-output information At last,we give the construction about data flow diagrams.According to the requirements of the new system in marketing, we construct the function -construction diagram of the new marketing system and the designs of the model which expresses the disposal process about computers.