摘要
实施城市营销战略,制定城市发展规划,营造城市品牌形象是我国城市在全球化竞争中崛起的有效途径。
Effective means must be applied for a city to rise to prominence in this competitive world. To achieve this, we should carryout the urban marketing strategy, make proper urban development plans and create a good urban brand image.
