关于成库后长江三峡旅游格局变化的思考

A Discussion About the Trend of Tourism Situation in the Area of Three Gorges After the Accomplishment of Water Conservancy

笔者通过实地调研和多年三峡旅游经营管理实践经验的总结,提出了三峡成库以后,旅游客源市场规模跳跃式扩张,旅游需求多样化;三峡旅游概念的腹地化发展;投资规模巨增,主体多元,方向多样;客流结构从一线两极到四向辐射;产品从单一被动式观光到灵活自主的多样化;竞争从无序到整合再到有序等三峡旅游格局变化趋势的一些思考。

Based on a careful field investigation and a serial years of practice in tourist industry management in the area of Three Gorges, some ideas about the tendency of tourist industry development are presented in this paper as followings: (1) The scale of tourist market would expand in a salutatory and acclivous pattern, and tourism demand would become more and more multifarious; (2) The hinterland in the area of Three Gorges, which was unfortunately neglected in a long time, would play an important role in tourist development in the anticipated time and become favorite by the travelers; (3) In the aspect of investment, the development trend would be that there are more and more kinds of investors with different statuses, and that the scale of investment would boom in diverse investment fields; (4) As to tourist production, the change from simple and passive pattern to flexible and self-decided mode would occur in tour pattern; (5) The market competition in tourist industry would experience in a changing environment from chaotic to regular.