房地产项目开发的策划及经营管理

The planning and operating management of real estate project development

本文结合工程实践，阐述了房地产项目开发在前期策划、工程建设、市场营销及售后服务等四个阶段的管理，提出企业的成败关键在於管理。

This essay illustrates the management in the four phases of real estate project management: planning.construction. marketing and after sales services, and concludes that the management is the management is the key success factor, based on author's working experience