中国传统文化产品市场开发策略研究

A Study on the Strategy of Developing Market of Chinese Traditional cultural products

根据对中国传统文化产品在国际市场上的现状的分析,认为导致中国文化传统产品低品质和低价位的原因是设计陈旧、做工粗糙、销售渠道僵化等,要提高中国传统文化产品市场覆盖面,必须使文化产品商品化,仿古文化产品应力求精致化,反映中国古代文化及工艺水平,通过中国传统文化产品的推广彰显中国多元文化的丰富文化特质,达到弘扬中国传统文化的目的。

After analyzing the status quo of Chinese traditional cultural products in the international market, the paper holds that the reason for poor quality and low price consist in obsolete design, poor workmanship and ossified marketing channels. To increase the coverage area of Chinese traditional cultural products, it is urgent to marketize cultural products and make exquisite replica of traditional cultural products in order to reflect the cultural and workmanship level of Chinese ancient culture and to display the rich cultural specific nature of Chinese multiple culture so that the aim of bringing into play the Chinese traditional culture can be realized.