鲁迅与广告

Lu Xun and advertisement

鲁迅与广告之间有着紧密的联系。《鲁迅全集》中有几十篇文章与广告有直接的关系。他对广告的营销作用有着清醒的认识,写作上主要运用了形象、直陈、告白等技法,表现出较高的创意思维和设计水准。同时还对一些广告进行过点评,净化了当时的广告市场,对旧中国广告业的发展有推动作用。

There is a close relationship between Lu Xun and advertisement. There are dozens of articles in 'Complete Works of Lu Xun'that have a direct relationship with advertisement. Lu Xun has a clear idea to the marketing function of advertisement. He makes use of a high level of writing skills to achieve a high level of advertisement design. Lu Xun also criticized some advertisements in his time to promote the development of advertisement in old China.