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浅谈开滦热电集团开拓市场的途径

Discussion About the Approach of Market Development for Kailuan Power Generating Company
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摘要 本文三从个方面对开滦热电集团进行了探讨,第一部分主要分析了开滦热电集团目前存在的问题,分别从生产能力低;热电产品成本高;多种经营未形成规模等几方面进行了论述。第二部分从外部环境、内部环境两方面分析了进一步开展市场的可能性。第三部分指出开滦热电集团的发展出路。 This article probes into three aspects of the kailuan Heat and Electricity Supply Group Company,which are respectively dispussed in the following. In the first one,the writer mainly analyse problems existed in Group nowdays,including low producing capability,high product cost and,unformed scale of diversified business . In the second part , the writer analyses the possibititiees ofdeveloping market from the outer and inner circumstances. At end,the writer points out some outletsfor the Group in his point of view.
作者 张耕 乔爱华
出处 《河北能源职业技术学院学报》 2002年第4期10-12,共3页 Journal of Hebei Energy College of Vocation and Technology
关键词 市场 途径 产品成本 市场竞争力 Market,Approaches Product cost, Market competition

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