品牌经营之5大方略

Several suggestions about construction pottery enterprise brand operation

随着国民经济的持续发展、人民生活水平的不断提高,人们的消费观念也发生了重大变化,开始注重住房的装饰、装修,追求舒适的生活环境。居民对建筑卫生陶瓷产品选择也逐步趋向高档化、品牌化。本文从五个方面提出了我国建筑陶瓷企业应实施的品牌战略。

Along with the continued development of national economy, people's life standard has been increasing and people's consumption concept has changed greatly. They began to attach importance to housing decoration, fitment and pursue comfortable life environment. The resident's selection of construction toilet pottery product has also turned gradually to top grade and famous brand. The article has raised the brand strategy that should be implemented by our construction pottery enterprises from five aspects.