价格策略在汽车市场中的应用

Application of Price Strategy in Automobile Market

以汽车市场上价格战现象着手 ,通过分析价格的影响因素及采用的不同价格策略 ,探讨降价行为对于不同消费群体的影响 ,提出企业应该尊重市场经济发展规律的发展思路。

This article approach the phenomenon of the price war in automobile market, by analyzing the effect factors and the different adopted strategy for the price, it researches the different effect for different groups, still it puts forwards the new developing thinking according to the market economic development rule.