斯图亚特·霍尔的传媒理论研究

Research of Ernie Stuart Hall' s media theory

斯图亚特·霍尔是"英国文化研究学派"的重要代表人物,他的传媒理论打破了传统的"发送者一信息一接收者"的直线模式,指出传播不是单方面的灌输,而是一个循环的体系,从而将接收者的反馈作为传播过程中的重要一环。霍尔还引用了葛兰西的"霸权理论",认为霸权的有效性依赖于从属阶级的自愿认同,在信息传播过程中允许不同的意见存在,这暗含了多元化和民主化的可能性。

Stuart Hall is an important leading figure of the 'Britain Cultural Studies School'. His medium communicative theory has broken through the traditionally linear 'dispatcher-message-receiver' mode, pointing out that communication is not unilateral instilling, but a circular system with the receiver' s feedback as an important link in the whole process. Hall cites Gramsi' s 'hegemony theory' thinking that the validity of hegemony depends on voluntary identification of the subordinate class. That is to say, in the course of communication, different opinions are permitted, which implies the possibility of pluralism and democratization.