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零售业规模扩张的动力机制与发展趋势 被引量:1

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摘要 连锁经营是目前世界上零售业的主流经营方式,连锁经营价值链具备的持续扩张动力机制及商业信息化革命构成零售业扩张的充要条件,是零售企业规模持续扩张的原因。随着互联网步入行业电子商务阶段,零售业在与网络经济融合的过程中,由于规模扩张,在网络经济发展规律的作用下呈爆炸式增长,最终将出现“赢家通吃”的局面。
作者 俞燕萍
出处 《经济管理》 CSSCI 北大核心 2005年第1期59-61,共3页 Business and Management Journal ( BMJ )
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