把握方向 冷静思考对白酒产业的战略新思维——著名白酒专家高景炎访谈录

Right Orientation & Comprehensive Consideration New Strategic Thought in Liquor-making Industry——Interview with Famous Liquor-making Expert-GAO Jing-yan

中国白酒行业现正走向理性和成熟。酒度中低度化、传统固态白酒高档精品化已成为白酒发展的主流。著名白酒专家高景炎先生针对目前白酒市场特点、发展趋势和白酒生产领域中表现出的特点,精辟地概括为两个“六多六少”。对于市场的变化,企业的营销核心应以人为本,充分体现“一个中心”、“四个基本点”的营销理念,加大科技投入,创新发展,引导市场消费新潮流。(丹妮)

Liquor-making industry in China has marched into a rational and matural stage. Currently, low alcohol liquor and medium alcohol liquor and the development of high-grade traditional liquor has become the mainstream socially. In view of liquor market characteristics, liquor development trend and the features in liquor production, famous liquor-making expert GAO Jing-yan in an interview summed up pointedly two 'Six More & Six Less'. Liquor-making enterprises in front of market changes should practice fully consumer-centered concept and marketing theory of 'One Center' and 'Four Basic Points' by increasing scientific research capital input and advancing technical innovation to lead new market consumption trend. (Tran. by YUE Yang)