“酒鬼”酒市场重振战略全面启动

All-sided Initiation of Market Revival Strategies for "Jiugui" Liquor

“湘酒鬼”通过整合优势资源,运用现代经营理念,实现了全面创新。采取培养和发展相关产业,优化产业结构,初步形成了“以传统酒业为主,以现代药业为辅”的产业格局。以市场为中心,全面强化市场营销资源整合力度;推行“一地一策”;追求质量、效益最大化的现代经营理念等战略,使2004年1～8月份的利税水平进入全行业前10名,再为中国白酒产业佼佼者。(丹妮)

Xiangjiugui' Co. had realized all-sided enhancement through the integration of its overwhelming resources and the application of modern management theory. The industrial structure of 'traditional liquor-making industry as the main pole and modern pharmaceutical industry as the auxiliary pole' was preliminarily formed through culture and development of relative industries and optimization of its original industrial structures. By practice of modern management theories in pursuit of the maximum profits and the highest quality such as strengthening the integration of marketing resources and following 'market-centered concept' and implementing 'one region, one policy', the Company had accomplished high taxation in 2004 (from January to August, its taxation amount entered top ten in liquor-making industry in China) and become an outstanding leader again in liquor-making industry in China. (Tran. by YUE Yang)