移动电话客户流失数据挖掘

Data Mining on Customer Churn of Mobile Number and Type

本文首先回顾了顾客流失的相关文献,然后利用统计分析方法和数据挖掘技术分析了移动电话号码与移动电话型号对客户流失的影响,对分析结果进行了解释,并给出一些营销建议。

Using statistical and data mining techniques in this paper, we discuss the influences of the mobile number and the mobile type upon customer churn,and give some marketing advice.