浅谈本土零售企业增强竞争力的有效途径

Talking about the Effective Channels of Strengthening the Competence of the Native Retail Enterprises

为了应对国外著名的连锁超市集团公司纷纷进入中国市场的竞争局面,本土零售企业应该练好4种功夫:其一是改进经营策略,其二是坚持低成本运营,其三是提高顾客满意度,其四是拓展经营领域。

In order to deal with the competitive situation caused by that the famous foreign chain supermarket group companies are pouring into Chinese market, the native retail enterprises should do exercises in four aspects: the first is to improve the marketing strategies, the second is to persist in operating at lower cost, the third is to increase the satisfaction degree of the customers, and the fourth is to broaden the operation field.