摘要
目前的中国保险业的发展正面临着巨大的瓶颈，各保险企业应该改变过度依赖市场营销的局面，以高效率资金运用为保障，强调产品创新和成本控制的经营观念，实现中国保险业的可持续发展。
At present, the development of China's insurance industry is facing with a huge bottleneck. China's various insurance enterprises should change their traditional practice of relying too much on the marketing into making efficient use of funds and emphasizing the running notion of product innovation and cost control to maintain a sustainable development for China' s insurance industry.
出处
《贵州工业大学学报（社会科学版）》
2004年第6期41-43,46,共4页
Journal of Guizhou University of Technology(Social Science Edition)
关键词
保险营销
产品创新
保障
保险资金运用
insurance marketing
product innovation
security
insurance fund uses
