浅析基于顾客价值分析的关系营销战略

Relationship Marketing Strategy According to Customer Value Analytic

竞争的实质是对顾客的争夺,是顾客价值最大化的竞争。通过对顾客价值的分析,阐明了顾客价值与构建关系营销之间的关系,进而从顾客价值分析的角度提出了如何实施关系营销战略。

The substance of the competition fights to the customer, is a competition that customer value maximize.Pass to the worth an analysis in customer, clarified the customer value with the relation that setting up and relationship marketing, then put forward from the worth an analytic angle in customer value how to puts relationship marketing strategy into practice.