我国企业营销策略创新的实现途径

The Realizing Route for the Enterprises Marketing Strategy Innovation

营销策略创新的可能性分析则是从我国消费市场的差异性和消费行为的差异性着眼。对乳业的 实证研究表明,产品的创新、通路的创新和推广的创新是中国乳业败中取胜、后来居上的主因。

The possibility analysis of marketing strategy innovation should have the difference of consumption market in our country and consumption behavior difference in mind.