摘要
分析了面向客户关系管理的营销管理模式和适应客户化定制的营销BOM多视图间组织映射关系,以及营销BOM作为市场需求信息的载体向企业内部生产制造系统传递的机制。将IDEF方法与面向对象技术相结合,对营销系统进行可视化建模,利用IDEF0方法设计了营销系统的功能模型,明确营销系统的开发目标和功能;利用面向对象技术进行详细分析,将营销信息以对象形式封装起来,采用可视化统一建模语言(UML)建立了营销信息系统的实现模型,使系统有好的维护性、扩充性和重用性。
The marketing management mode orienting customer relation management, the organizational mapping relations of the sale BOM multi-views, and the mechanism that sale BOM transmits to manufacturing system inside the enterprise as the carriers of market demand information are analyzed. By combining IDEF method with objected-oriented technology, visual model of the marketing system is built. The function model is designed to identify the development goal and function of the marketing system adopting IDEF0 method. And on the basis of detailed analysis, which adopts objected-oriented technology, the realization model of marketing system is built with UML to make marketing system easily maintainable, extensible and reusable.
出处
《系统工程理论方法应用》
2004年第6期533-537,542,共6页
Systems Engineering Theory·Methodology·Applications
关键词
营销信息系统
营销BOM
功能模型
实现模型
IDEF
面向对象技术
marketing information system
sale bill of material(BOM)
function model
realization model
integration definition method(IDEF)
objected-oriented technology
