我国城市商业银行营销战略的选择

A study of marketing strategies of city commercial banks

以市场营销学和现代管理理论为依托,从城市商业银行营销战略的现状出发,剖析城市商业银行在营销战略中存在的问题,并在分析其市场营销环境的基础上,提出了适合城市商业银行长远发展的营销战略。

The marketing strategies of city commercial banks have been considered. The major (problems) which the commercial banks in China are facing were analysed, and a long-term marketing (strategy) for the development of the banks based on marketing and modern management theory is (presented).